To translate the impact of the amount of money (it's R$220 millions that we are talking about), we did a campaign that shows people "feeling" it.
Also, we've created a playlist where song names range from 01 to 60. Then, we invited people to listen to the songs in random mode to discover theirs lucky numbers.
So we subdivided books into little parts of 2 to 5 minutes. Then, we send it daily by our app, the Pocket Reading.
We created a campaign to Bacen (the Central Bank of Brazil) that tells people not to exceed the limit.
We never know if our luggage stays safe during the trip or whether if it's going to the right airport. To resolve this, we created a device which the traveler can talk with his/her luggage on Twitter. The traveler receives infos about luggage localization in real time.
These children doesn’t have benefits guaranteed by the government, like health, education, and food. On the other hand, many children have their soccer team selected by their parents even before they are born. The idea is to collect data by registering new fans. The same data will be used on birth certificates.